Segments the 2024 Trump coalition into four value-based types via 18,000+ interviews — context for practitioners designing bridging work who need an accurate, non-caricatured picture of a major political coalition.
About this research
Drawing on more than 18,000 interviews with 2024 Trump voters, this More in Common study segments the Trump coalition into four value-based types — MAGA Hardliners, Anti-Woke Conservatives, Mainline Republicans, and the Reluctant Right — that share concerns about immigration, progressive overreach, and American decline but differ in identity, priorities, and intensity of support. It is primarily an electoral and political-behavior analysis rather than dialogue-specific research, offered here as context for practitioners who need an accurate, non-caricatured picture of a major political coalition when designing bridging work.