More in Common
·
2026

Beyond MAGA: A Profile of the Trump Coalition

Key Finding

Segments the 2024 Trump coalition into four value-based types via 18,000+ interviews — context for practitioners designing bridging work who need an accurate, non-caricatured picture of a major political coalition.

About this research

Drawing on more than 18,000 interviews with 2024 Trump voters, this More in Common study segments the Trump coalition into four value-based types — MAGA Hardliners, Anti-Woke Conservatives, Mainline Republicans, and the Reluctant Right — that share concerns about immigration, progressive overreach, and American decline but differ in identity, priorities, and intensity of support. It is primarily an electoral and political-behavior analysis rather than dialogue-specific research, offered here as context for practitioners who need an accurate, non-caricatured picture of a major political coalition when designing bridging work.
Format

Study

Year

2026

Published by

More in Common

Category

Civic Health & Polarization Data

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